The WEN® Healthy Hair Care System.
A new approach to the way you cleanse your hair.
Celebrity stylist Chaz Dean presents WEN®, an
industry-changing product line that is the first
ever to exclude ordinary shampoo. What sets WEN®
apart from the rest is its cleansing
conditioner, a single-step process that cleanses
and conditions the hair simultaneously. The
cleansers are made with natural ingredients, and
contain no sodium laurel sulfate or other
damaging detergents found in shampoos. They
don’t lather; rather, they create smooth foam
when mixed with water.
So dedicated is Dean to the belief that shampoo
can be harmful to hair that he has not used
ordinary shampoo on himself or his clients in 14
And how did the name “WEN” come about? “In
addition to it sounding like ‘Zen,’ the system
is a completely reverse way of looking at
cleansing the hair,” he says. Thus, “WEN” is
“NEW” spelled backwards.
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